With business booming in Abu Dhabi, whether you’re a start-up or a large business, there is nothing more important than your brand’s presentation. Printed materials such as business cards, flyers, brochures, product items, packaging—every print is a narration about your business. Let’s be real, no one wants their story narrated with smudgy prints, wrong colors, or cheap flimsy paper.

If you’ve experienced a printing disaster, you know the feeling. Misprints, blurry imagery, or lost focus whilst printing can cost you more than simply money, it can cost damage to your brand image. Therefore, knowing how to choose the right printing services in Abu Dhabi and avoiding the common printing mistakes is essential.

In today’s blog, we are going to provide some simple, but practical advice to ensure that you avoid the common printing mistakes.

So, whether you are printing some product packaging, some banners, or an ‘everyday’ letterhead – keep reading! And share this with your Team! 

Choosing the Wrong Print Company

The worst mistake? Choosing a printer because they’re “cheap.” Not all printing and packaging companies in Abu Dhabi are created equal. Some don’t use quality materials, others don’t have customer service, and many don’t meet deadlines.

Here’s how to avoid it like a pro:

  • Research beforehand and look at reviews, past work, and client testimonials.
  • Ask for a sample before you order in bulk.
  • Don’t choose a cheap option – quality is more costly in the long run.
  • Choose an experienced company like Al Raha who has worked across multiple industries.

Ignoring image resolution

You may think your logo looks great on a screen – but then in print, if it is low-resolution, it’s going to be blurry and poorly designed.

Here’s what you do:

  • Always use images that are 300 DPI or more.
  • Use vector files for logos and illustrations – they resize perfectly.
  • Ask for a sampler copy before you print in bulk – especially for a major order.

Getting the colors wrong

The color trap! Colors on your screen use RGB, but printers use CMYK. Your royal blue on your laptop may come out as sad grey on paper.

Here’s how to fix it:

  • Design in CMYK from the get-go.
  • Ask for color proofs before the final print.
  • Choose a printing press in Abu Dhabi that offers color calibration services.

Looking for reliable printing services in Abu Dhabi? Get top-notch quality, fast turnaround, and professional support for all your business needs with Al Raha.

Choosing the Wrong Paper or Material

The type of paper does matter; glossy or matte, thick or thin—if you use the wrong paper, it could drastically impact the overall impression of your print.

Pro Tip:

  • Have a discussion with your printer (a real human conversation).
  • For packaging, consider printing company or packaging companies in Abu Dhabi that can offer you advice on the material.
  • Talk to our team – they offer great advice to help you select the appropriate paper for your branding project.

Forgetting to Proof—Twice!

You’ll be surprised when you see how many small businesses print thousands of flyers that have Typos like “Your the best!”.

Quick Fix:

  • Read every word: twice.
  • Ask someone to give you a second pair (and third pair) of eyes.
  • Ask for a final print proof before printing in bulk.

From brochures to banners, our printing services in Abu Dhabi help your brand stand out with precision and style.

Bad Design and Layout

Having too much going on, illegible fonts, or having no space at all— it’s all clutter that is difficult for the reader to gain information on paper.

How to make it better: 

  • Keep it simple with clean designs.
  • Make sure the text is legible and aligned.
  • Don’t try and do it yourself if you are not a designer, we have an in-house design team ready to help you out at a reasonable price.

Not Checking Printing Specifications

If you miss the margins, bleeds, or trim lines for your print files, you may end up with images with chopped off logos or text.

Get It Right:

  • Set up your print files with the correct margins and bleed areas.
  • Ask your printing company in Abu Dhabi for a file preparation checklist (they will definitely have one).
  • Double-check specs before hitting print.

Not Thinking About Sustainability

Today’s consumer wants brands that care. If you’re still using non-recyclable and wasteful materials, it can be a big red flag. 

What You Can Do:

  • Ask for recycled paper and eco-friendly inks. 
  • Only print the quantity that you need. Don’t over print. 
  • Find a Abu Dhabi printing company that uses sustainable printing practices.

Not Taking Advantage of New Printing Technology

Are you still using outdated printing technology? You’re probably spending more money for less quality.

Go High-Tech:

  • Check out digital and UV printing to get the job done faster and with more quality.
  • If you need a custom prototype or unique packaging, you can find printing services in Abu Dhabi that provide 3D innovative solutions.
  • We keep up with the latest technology so inquire what options are right for your project.

Not doing the Final Proof

We’ve all been in a rush for a print job at some time. But skipping the final proof is about the same as sending your boss an email without spellcheck – a complete risk!

One Simple Rule:

  • Always ask for a print proof or sample.
  • This extra step might take an extra day of your printing – but potentially saves you from a mistake that costs you a fortune.

Bonus Section: How to Build a Long-Term Relationship with Your Printing Partner

Avoiding printing pitfalls is great – but what’s even better? Building a long-lasting relationship with a printing company that gets you. Too many businesses float from printer to printer in search of a deal or to fulfill urgent printing jobs. The reality is that when you have a reliable printing partner, you’re getting more than just paper and ink—you are getting ease.

Let’s break down the “why” and “how” to make this happen.

  • Consistency in Print Quality

Picture this; you just printed your first batch of brochures. They looked sleek, professional, and even perfect. Fast forward, and you’re in the re-order phase, but it looks completely different (wrong color, cheap paper, horrible finish). That usually happens when you’re working with printers that’re not intimately familiar with your brand.

If you partner up with the same printer over extended periods of time, like Al Raha, we’ll have your files, settings, materials, and preferences on record which keeps you consistent in quality every. single. time.

Leading printing and packaging companies in Abu Dhabi like ours offer customized solutions to elevate your product presentation and branding.

  • Better Pricing and Priority Service

Loyal customers usually have better pricing. Many printing companies in Abu Dhabi and Abu Dhabi offer discounted prices for repeat customers or priority service during busy periods. That’s a huge advantage when you’re rushing to launch a product or need marketing material printed fast.

Pro tip? Don’t hesitate to negotiate a retainer deal or ask about loyalty programs.

  • They Know Your Brand Better

Once a printing company becomes familiar with your brand’s tone, style and preferences for colors, then they can actually help you make better decisions. Need a new packaging design printed? They can make recommendations on which paper to use. Need business cards in a hurry? They should have your template saved.

That familiarity means fewer mistakes, faster turnaround, and maybe even creative suggestions you might not get from a printer partner otherwise. 

  • From Transaction to Collaboration

When you work with a printing company on a continual basis, the relationship moves to collaboration rather than transaction. You have access to their full range of services, inside knowledge, and maybe even dibs on any new printing techniques or materials.

Want to try out an eco-friendly kraft packaging? Or need help creating a custom die-cut folder? A long-term printer will want to help you be successful, not just sell you something.

  • Future-Proof Your Marketing

Let’s face it, the print world is changing rapidly. Digital and print, QR codes, and even augmented reality packaging are real. A good printing partner keeps up with the new trends while you ride along.

If you’re operating in a competitive environment, this type of forward-thinking will help you differentiate your brand without chasing trends all the time. Your printer is now an extension of your marketing team. If you’re seeking expert-level creativity and quality, trust the top printing and packaging companies in Abu Dhabi like Al Raha for your next project.

How to Build That Relationship

  • Be open in your communication: Be clear and upfront about your expectations, timelines, and budgets, so there can be no discrepancies. 
  • Pay your bills on time: It sounds obvious, but you build goodwill by being a respectful partner, and you will gain mutual respect too.
  • Provide feedback: Let them know what worked, and what didn’t work, to help them develop.
  • Be loyal: If they showed up with quality, remain loyal. Loyalty pays off in the long run

One print job is a transaction. A relationship with a printing company is strategy. They are not just another printing company in a rapidly changing world in Abu Dhabi; they are your trading partners. 

Why Al Raha?

So where does Al Raha fit into the printing picture? If you are looking at commercial printing in Abu Dhabi, Al Raha is a durable trustworthy name. Here’s why. For starters, we have a better understanding of the local market than most. Whether you’re printing a government document, or high-end luxury product launch book, Al Raha understands tact and appropriateness of the diverse business environment of the UAE.

We handle everything from offering offset printing, packaging, or promotional materials and everything in between. Our team can support you through the design process, materials choices and all the way through to post print services and delivery.

We don’t disappear after you place your order! Al Raha has a reputation for customer service, clear communication and reliably delivering print jobs on time.

If you’re looking for a printing partner in the capital, give Al Raha a serious look—we tick all the boxes.

Conclusion

By following a few simple tips, printing can be a stress-free process. If you’re printing business cards, packaging, or promotional flyers for your business it’s worth taking the time to avoid typical mistakes when printing. A few points could save you a lot of time, money and needless embarrassment! 

First, you need to ensure you partner with the right people. When you are using printing services in Abu Dhabi, go with someone that you can trust like Al Raha. Focus on the quality of the file, design, material, and proof-reading – but whatever you do NEVER skip that last sample print! 

Keep in mind your print material might be the first impression your customer has of your brand. Make it a good one! 

So go on – print better (and less blurry) flyers, logos etc. Smarter not harder! 

Want to know more? Call us at +971 585705389, Landline at 02 557 6265, WhatsApp us at +971 509571732 or simply mail us at sales@alrahaprint.com or printalraha@gmail.com with your printing requirements. We will be happy to assist you.